Another one of college assignments, we were assigned to conceive and assemble a corporate identity manual for a corporate company of our choice. I picked GAIL India Limited for the company has had the logo since 20 years, and so to commemorate its growth since the time I thought a new brand identity could be required for the company. I visited the local branch of GAIL a little outside of my home city and collected as much information as I could, to understand the working of the company and gather elements for the brand design.
I found out about the 'Flare Stack', a high tower on which there was a flame that represented the functionality of the gas plant. The flame is supposed to be kept burning to indicate the proper working of the gas plant. This became the most important contribution in the construction of the logo.
