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strawberry shortcake - oversaw design of doll line large playset - including graphics, play features, engineering options, and worked with model makers for toyfair presentation and for final production in china.

smart rider - new soft infant carrier featuring intelli-gel for maximum comfort.

restyled existing carrier with new features, fabrics and textures.

oversaw pre-production in hong kong w/vendors
strawberry & apple dumplin' - girls plush toy

voice over director
wrote script & worked with programmer
oversaw pre-production in hong kong w/vendors
bouncer seat - infant line of bouncer seats

designer (toybar, material sourcing)
oversaw pre-production in hong kong w/vendors
oversaw packaging and corporate ID w/agency
oversaw packaging
b*stylin button designer line - created and designed refill and accessory packs for button making item.

items ranged from fashion (hair accessories, jewelry, purses, etc.) to ID packs (door hangers, mini bag tags, name plates, etc)

designed entire refill pack line - suction cups, clips, barrettes, toe rings, etc.
specializing in infant products from baby einstein, infantino & little tikes.
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toys +
Merrie Dudley
owner | creative director Detroit, MI