Plush: Mooki the Tookidoo
Color Studies of Main Character, Mooki
Sample Storybook Pages
Sample Storybook Pages
Licensed Toy: Mooki & Me
Licensed Product: Mooki Slumber Party
Licensed Game: Tooki Tiki Totem Topple
Story and Character Background
Architecture Research
Creature Research
Island Culture Research
Outdoor Nature Research
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Storybook: Monster Princess
I created a little monster who aspires to be princess of her island. I wanted to challenge the conventional Princess image but still make a character that was relatable to children. Mooki enjoys exploring new lands and cultures in a story of adventure that I wrote and illustrated. I researched architecture, animals, tropical cultures and plant life to develop the story art. I then designed toy concepts based on the story characters.
