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Business in the Front, Party in the Back

Mercedes and cute are two words that are rarely used in combination, but there’s no denying the cute factor in Mohammad Ghezel’s Mercedes ELA concept for the 2011 Michelin Challenge Design Showcase. The ELA’s lightweight but structurally sound body reflects what could be the future look of HOVs to come. In contrast with it’s bee-like exoskeleton, the interior is intimate for both passenger and driver.
Business in the Front, Party in the Back

Mercedes and cute are two words that are rarely used in combination, but there’s no denying the cute factor in Mohammad Ghezel’s Mercedes ELA concept for the 2011 Michelin Challenge Design Showcase. The ELA’s lightweight but structurally sound body reflects what could be the future look of HOVs to come. In contrast with it’s bee-like exoskeleton, the interior is intimate for both passenger and driver.
Business in the Front, Party in the Back

Mercedes and cute are two words that are rarely used in combination, but there’s no denying the cute factor in Mohammad Ghezel’s Mercedes ELA concept for the 2011 Michelin Challenge Design Showcase. The ELA’s lightweight but structurally sound body reflects what could be the future look of HOVs to come. In contrast with it’s bee-like exoskeleton, the interior is intimate for both passenger and driver.
Business in the Front, Party in the Back

Mercedes and cute are two words that are rarely used in combination, but there’s no denying the cute factor in Mohammad Ghezel’s Mercedes ELA concept for the 2011 Michelin Challenge Design Showcase. The ELA’s lightweight but structurally sound body reflects what could be the future look of HOVs to come. In contrast with it’s bee-like exoskeleton, the interior is intimate for both passenger and driver.
Business in the Front, Party in the Back

Mercedes and cute are two words that are rarely used in combination, but there’s no denying the cute factor in Mohammad Ghezel’s Mercedes ELA concept for the 2011 Michelin Challenge Design Showcase. The ELA’s lightweight but structurally sound body reflects what could be the future look of HOVs to come. In contrast with it’s bee-like exoskeleton, the interior is intimate for both passenger and driver.
Business in the Front, Party in the Back

Mercedes and cute are two words that are rarely used in combination, but there’s no denying the cute factor in Mohammad Ghezel’s Mercedes ELA concept for the 2011 Michelin Challenge Design Showcase. The ELA’s lightweight but structurally sound body reflects what could be the future look of HOVs to come. In contrast with it’s bee-like exoskeleton, the interior is intimate for both passenger and driver.
Business in the Front, Party in the Back

Mercedes and cute are two words that are rarely used in combination, but there’s no denying the cute factor in Mohammad Ghezel’s Mercedes ELA concept for the 2011 Michelin Challenge Design Showcase. The ELA’s lightweight but structurally sound body reflects what could be the future look of HOVs to come. In contrast with it’s bee-like exoskeleton, the interior is intimate for both passenger and driver.
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Michelin Challenge 2011 - Mercedes Benz ELA

Michelin Challenge 2011 - Mercedes Benz ELA

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Mohammad Ghezel
Visual and Techno Futurist, Industrial Designer, Freelance Concept Designer &... Tehran, Iran