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Moreno Franco Design

Moreno Franco

Cape Town, South Africa
studiofrancodesign.co.uk
Available Now
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  • About
  • About

    45 years engaged in conceptual / design work for: Packaging, Logo, Corporate ID, exhibition stands & Reports. Restaurant Menus, Fashion Labels, Brochures, Print Media & Web Site design,

    As a practitioner of the Visual Arts and Communication, I offer a comprehensive graphic design service to both businesses and private individuals alike.

    Studio Franco Design, Cape Town, provides a full range of freelance graphic design services for package and point-of-sale design, logo and corporate identity, brochures and shareholder reports, website design and hosting, image restoration, retouching and boosting, conceptual graphic design solutions, design project tracking, Copy Writing and Brand management services.

  • Education
    • Degree Graphic & Industrial Design
      London Royal College of Art
      1975
      Visit: https://studiofrancodesign.co.uk
    • High School Diploma Matriculation: Art, Mathematics, Physics, Chemistry, English, Geography, History
      Prince Edward High School
      1965 - 1970
      visit: htps://studiofrancodesign.co.uk
  • Experience
    • Art Director and Senior Graphic Designer
      Studio Franco Design
      Cape Town, South Africa
      Jan 1979 - Present (44 years 2 months)
      Honda Motor Cycle Co., The Argus News Group, Pick 'n Pay - Corporate, I & J Foods, Sea Harvest, Protea Hotel Group, Jaguar/Land Rover Group. SA, Sandton Square, Heinz Kasper - Germany, Vexvelt Telemedia - Brasil. Core Graphic Design Focus Over the past 45 years, I have focused primarily on Below-The-Line accounts, and all my Design work has been devoted to: * Conceptual Design * Product Packaging * Logo and Corporate Identity * Restaurant Menus, Leisure Brochures & Corporate Reports, and Fashion Label Design * Shop and Office Interior Concept Design * Print Media & Point-of-Sale * Web Site Design + other digital assets such as e-mailers, media headers etc. * PowerPoint Presentations for Corporate B2B, Internal and Marketing purposes. Concept & Design Call: +27 79 529 6034
    • Contracted Creative Director and Production Manager
      Siyabona Africa Travel & Southafrica.co.za
      one of the largest internet based travel companies in Africa. More Follows >>> Call: +27 79 529 6034
    • Studio Franco Design Gardens Centre Oranjezicht Cape Town studiofrancodesign.co.uk
      The Long-Term Trajectory of Career Advancement (Note: During the following Career Path, I was also Moon-Lighting for the likes of Ogilvy Mather, J Walter Thompson, DDB Needham, McCann-Erikson and others I refer to as Fumble, Mumble Bumble & Snake.)
    • FreeLance Consultant
      * Ran various promotional, public relations and marketing exercise projects * Worked as a Location Scout and Location Manager for various TV production companies
    • BSB Bates - WorldWide / Design
      Design and Marketing Conceptualizer / assisted in the start-up of their a new Below-the-Line division I left Bates of my own accord to pursue other interests, when they were bought by DDB Needham New York.
    • Art Director and Conceptual designer - along
      Concept Marketing Cape
      with the rest of the Y & R Cato-Johnson Team.
    • Art Director and chief designer
      Young & Rubicam Cape
      their below-the-line Cato-Johnson Division
    • Assistant Creative Director and Studio Manager
      Paton Tupper Durban
      Again. Round 2. Stable Graphics Durban Assistant Creative Director and Studio Manager - in conjunction with the Creative Director and print buyer. Traffic controlling the job briefs of the Account execs.
    • Design Co-ordinator
      Scotford Mills Durban
      and Studio Manager for their textile design department. Developing the seasonal "look" for their two international brands - Lightning Bolt surfing wear and Munsingwear golfers apparel.
    • Studio Franco Design Gardens Centre Oranjezicht Cape Town studiofrancodesign.co.uk
      v i s i t : s t u d i o f r a n c o d e s i g n . c o . u k
    • Studio Franco Design Gardens Centre Oranjezicht Cape Town studiofrancodesign.co.uk
      Other Things I Do Product Design and Styling / Container design including: Cardboard food containers, Glass cosmetics bottles, Extruded plastic liquids containers, Soap tablets, Sun-glass cases, Audio-cassette transporters. . . Exhibition Design / Corporate exhibition stand design, exhibition set design and assembly, Product launch venue design, styling and dressing. Set design. Photographic Direction and Styling Video Direction / Art & Script direction, Camera and Sound direction. Video editing and Edit direction. In short, have worked as a: *
    • Art Director
      Freelance Designer and Artist
      * Creative Director * Conceptual Design Consultant * Exhibition Designer, Construction and Logistics Manager * Design Production Assistant * Design Production Manager * Design Project Manager * Location Scout & Location Unit Manager Recent Contracts * A 10-year contract engaged in New Business Development for Siyabona Africa - one of Africa's largest internet based Travel Destination Marketing companies. * During this time, I fulfilled the roles of Production Manager, Creative Director (BTL), and Special Projects Co-Ordinator, after having previously been instrumental in helping the start-up of the business in 2000. The position required that I be responsible for: * Creative direction - for print, digital and web * Web Content production management * Web Development project management * Editorial Content quality assessment on the Siyabona Travel Network * On-line B2C Marketing activities. Development and implementation * Corporate B2B marketing and communications * Corporate ID maintenance and implementation Call: +27 79 529 6034
    • Studio Franco Design Gardens Centre Oranjezicht Cape Town studiofrancodesign.co.uk
      My Responsibilities involved the formulation of the various product line marketing strategies, including development and implementation of media directed at the travel trade: both local all-Africa service providers and international buyers for the South African based leisure travel market. * Corporate Brand Promotion * Strategic Concepts for On-line Marketing As Design Co-Ordinator my tasks encompassed: * all corporate design application for communication collateral, Corporate ID development for the Company, as well as for our affiliated partners and selected service providers. * over-all application of web-marketing driven design criteria to all publication material * editorial content quality assessment * brochure and media Ad design, through to final repro and print As Production Manager: [read also Studio Manager, Traffic Manager, General Dog's Body], I took responsibility for the application of design and editorial content needed for the web and on-line marketing / promotion activities As Project Manager: I was involved in both Business and Marketing Development. Responsibilities: Web-Site Production, Content and Editorial Management Website Design - taking responsibility for the look and feel of the various domains Strategic Concepts for On-line Marketing to improve site traffic & SEO techniques. Corporate Communications: Strategy and briefs & Budget Development. Previous Contracts - Part Two I was given another 3-year contract with the task of performing all these same functions for the newly-launched subsidiary company Southafrica.co.za As Project Leader my main tasks were: * Initiating Product Marketing Strategy * Manufacturer and Product Assessment * Aggregation of product information for the production of Online Content. * Project Team performance and production levels * Critical Path Oversight: Production scheduling, Performance and Production standards Ca...
    • Creative Director and Marketing Consultant
      Siyabona Africa
      Cape Town, South Africa
      Jan 2000 - Mar 2020 (20 years 2 months)
      Creative Director and Project Manager
  • Awards

    Too many to list

  • Affiliations

    Not Applicable

  • Industries
    • Advertising
    • Food & Beverage
    • Luxury Goods
    • POP / Visual Merchandising
  • Skills
    • Design Management
    • Illustration
    • Packaging Design
  • Elsewhere on the Web
    • k
    • n
    • I
    • k
  • On Coroflot
    @moreno_franco, member since 2008
      • Followers 2
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