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Glazov is a furniture factory in a town of the same name. The factory produces inexpensive furniture. Since the design of such furniture is rather ordinary, it was decided to base the communication concept on the original "wooden" 3D letters, words composed from such letters symbolize furniture sets. Letters make up words "furniture", "bedroom" etc, they are positioned in order to resemble furniture pieces. One-color 3D-letters in outline are similar to furniture schemes and can be used on stationery or photographical backgrounds for brand identification.

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Freelance, Moonlighting
Mikhail Puzakov
art director Moskva, Russia