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Building blank grey-scale products allowed O'Neill Wetsuits total flexibility to digitally create full rainbow sets with mixed graphic packages. By using this method, it created consistency within the product lines from print catalogs to online retailers. I created, built, and continually fine-tuned this technique which was adopted in 2009 and is still in use today.
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2009 "GREY-SCALE PRODUCT COLOR-UP CONCEPT"
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Freelance, Full-time, Moonlighting
Mike Silcher
Senior Graphic Designer Santa Cruz, CA