Combining product technical aspects with action/lifestyle imagery, this concept effectively splits the ins and outs of the product and its features. Using dry ice to simulate steaming body heat to convey the warmth to be felt from this new material, multiple composited images from the suit gave these products ‘pop’ to tell their story. This concept also crossed over into Stand Up Paddling and Wakeboard Publications, Online Advertising, and In-Store POP.
Continuing the successful split image concept used in the TECHNOBUTTER 2 wetsuits campaign, similar composition crossed over into Stand Up Paddling and Wakeboard Publications, Online Advertising, and In-Store POP. Cohesiveness of brand and design was evident when multiple product lines were seen together in the retail environment.
2016 "TECHNOBUTTER 2" AND "NYTROLITE FOAM TECHNOLOGY'' GLOBAL MARKETING CAMPAIGN
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Available
Freelance, Full-time, Moonlighting
Mike Silcher
Senior Graphic Designer Santa Cruz, CA