Creating concepts based upon iconic and O’Neill historical relevance played into the visual concept of the initial "Feels Like Freedom” campaign. From building model kits for props, to painting team riders' faces and putting them in overalls or a wedding dress, this humorous series had stopping power as well as instant brand recognition. This campaign ran in Global Surf Publications, Online Advertising, and In-store POP.
High quality imagery from the ad campaign was made for reproduction at all sizes and scale for the retail environment. Most large format projects were produced in-house for installation nationwide, and files provided for production and installation in other countries.
2017 "FEELS LIKE FREEDOM" GLOBAL MARKETING CAMPAIGN
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Available
Freelance, Full-time, Moonlighting
Mike Silcher
Senior Graphic Designer Santa Cruz, CA