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Building 'prison bars' out of PVC pipe and directing team riders to scream at the top of their lungs for realistic expressions during in-house photo sessions, the resulting visuals of the need to escape brought the concept of "Feels Like Freedom" to life. O’Neill Wetsuits ran this impactful imagery campaign in Global Surf Publications, In-store POP, and Online Advertising.
The forethought of creating high-quality files from the ad campaign focused on successful usage without blowing out the images for reproduction at all requested sizes and scale for the retail environment. High resolution large format projects were routinely produced in-house for retail installations nationwide, and files were provided for production and installation outside the US.
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2018 "FEELS LIKE FREEDOM" GLOBAL MARKETING CAMPAIGN
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Freelance, Full-time, Moonlighting
Mike Silcher
Senior Graphic Designer Santa Cruz, CA