Naphtali Rodriguez

As a member of the creative team, I am responsible for the design and management on a number of UI/UX projects for pharmaceutical clients. These projects are taken from pencil sketches to client presentation to digital implementation under my careful supervision. I approach my work with the caveat that good design can make all the difference when trying to make a sale and when leaving a positive impression with a user/customer.

FREELANCE ART DIRECTION
Boston, MA
Los Angeles, CA
San Francisco, CA
01/98 - present

Created logos, branding materials, illustrations, pre-press production, marketing collateral and web sites for clients such as: AMB Property Corporation, American College of Traditional Chinese Medicine, Boston College School Of Law, Boston Dance Alliance, Center for Asian American Media, Center for Culinary Development, CLK Design Inc., Consulate General of Canada, FilmArts Foundation, Gap Inc., Giant Healthcare Inc., Headquarters Advertising Inc., Inquilinos Boricuas en Accion, Ketchum Advertising, Los Angeles Department of Water and Power, M-Break Recordings Inc., Michael Reavy Music Inc., Mo’Genius University Inc., San Francisco Triathlon Club, The Roxy Night Club, Kane and Finkel Healthcare Communications, Viscera Inc., Williams-Sonoma Inc., WonderBar Boston Inc., Young and Rubicam Advertising Inc.

As a member of the creative team, I am responsible for the design and management on a number of UI/UX projects for pharmaceutical clients. These projects are taken from pencil sketches to client presentation to digital implementation under my careful supervision. I approach my work with the caveat that good design can make all the difference when trying to make a sale and when leaving a positive impression with a user/customer.

As a member of the marketing team, I was responsible for developing company-wide branding standards, and as a result implementing a unified look and feel for the company’s presence throughout the US. This was executed by utilizing digital technologies, multimedia, interactive flash product demonstrations, video product demonstrations and online video promotions, all supported with print campaigns. In addition to this I art directed brand logo creation, brand icon creation and user interfaces for mobile web, mobile apps and websites.

Responsible for the art direction of illustration, print and design, logo creation, advertising character design, and typography for various food clients including Columbus Meats, Ooba Beverages, Le Tourment Vert and KettlePop Popcorn. I was also tasked with improving the efficiency of the production studio to increase communication and creative workflow.

Responsible for managing all aspects of art direction and design for a variety of pharmaceutical clients including Neutrogena and the OrthoNeutrogena brands, Prograf, Abbott, Depomed, Intralase, Connetics, Myogen and Gilead. In addition to this I was also responsible for mentoring and training junior production artists, helping them become an effective and efficient part of the production studio.

After successfully completing a freelance stint at Headquarter Advertising and Gap Inc., at Y&R my talent was discovered. My responsibilities grew to include design, art direction and production for pitch materials and various clients such as Chevron, Sun Maid Raisins, Hitachi, Wellpoint, Polycom, and Radio Shack. I also provided monthly art direction and design for the ExtraMile Markets point of purchase campaign.

I worked under the direction of the Vice President of Marketing as the only in-house art director, responsible for the creation of all promotional material and marketing ads. I also provided direction and management to various print companies for quality control on printed materials. I developed and created logos, characters, brochures, newsletters, posters, programs, signs, ads, invitations and web sites (e.g. www.celebrityseries.org)