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Full scale hand built model - 3D rendering
Bloom Bassinet at bedside. - Designed for bedside use to promote safe & healthy infant development. Bloom assists superior & convenient care by keeping parents & newborns at arms reach. The form embodies a flower representing an infants purity & blossoming. The subtle integration of sensor technology is designed to enhance an instinctive natural quality. Exclusively styled to celebrate & express the value & wonder of a newborn baby.
Bond & Thrive - Bloom bassinet provides a safe method for co-sleeping practices. When parents & newborns sleep in sensorial proximity of one another, babies thrive & bonding is more successiful.
Bedding material - The mattress and bumper is made from felted organic cotton. Organic cotton is a healthy alternative to synthetic materials, which are chemically treated, and latex, which is allergy-prone. The material creates a natural, waterproof, non-toxic, fire-safe, dust mite proof, firm and comfortable sleeping environment for an infant. Felted organic cotton beddings materials eliminate the harmful synthetic properties thought to be influential factors of SIDS.
Bassinet Material - The bassinet is constructed from EVA foam with a thermoplastic elastomer skin. EVA Foam, is a lightweight, durable plastic foam material that is warm and soft to touch. The outer skin is a hygienic surface that can be easily cleaned. This material can be recognized as the new material used for wine corks and can be cheaply & easily processed using low energy.
Co-sleeping - Simultaneous sleeping cycles are achieved as both infant & parent respond to each others sounds & movements, resulting in an increased amount of time spent in REM sleep. This increases development & protects against SIDS / cot death.

- An infants brain is active for longer
- Increased bloodflow controls breathing
- Night time security is promotes emotional development.
Motion Sensor Pad - By means of sensor technology, even the slightest breathing movements will activate a pulsing illumination. The pulse emulates a calm breathing rhythm promoting a relaxed environment, by providing parents with a reassuring visual of their baby's wellbeing. The illumination can be set to a slow pulse, a steady glow or turned off depending on preference.
Rocker - The bedside stand converts into a rocker to assist in soothing an infant. The altered structure is designed to be comfortably maneuvered from a sitting, standing or lying position.
Reclining Seat - Bloom adapts to an infant's growing needs. At approximately 4 months when a baby grows out of the bassinet, an extendable stand elevates the bassinet, transforming it into a reclining seat suitable for the growing infant. The seat is not designed for holding a baby over prolonged periods, to encourage their development in a free environment.
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Bloom Bassinet

Bloom Bassinet at bedside. - Designed for bedside use to promote safe & healthy infant development. Bloom assists superior & convenient care by keeping parents & newborns at arms reach. The form embodies a flower representing an infants purity & blossoming. The subtle integration of sensor technology is designed to enhance an instinctive natural quality. Exclusively styled to celebrate & express the value & wonder of a newborn baby.

Natalie Keville
Designer Dublin, Ireland