Designer, colour and material coordinator performance footwear
ASICS Europe BV
Dec 2011 - Present (9 years 10 months)
-Within the European Design team responsible for giving design, colour and material direction to the seasonal collection.
-Work together with ASICS’ global design team, product marketing, apparel, sales and marketing to successfully execute seasonal initiatives.
-Participate in seasonal feedback meetings with representatives of key markets in Europe.
-Present seasonal initiatives to Product Marketing team, Key Accounts and/or Accounts in Europe (subsidiaries and distributors).
-Spot key trends, create colour / material stories and translate to Footwear product together with Performance Design
- Make trend forecasting reports and apply it to the products.
-Create the CADS (designs with colour material directions) and do the handover to development teams.
- Beeing up to date with the latest trends in fashion and sport.
- Keeping abreast of developments, trends and market needs relating to design, colours, materials and the development and design of sport related products; specifically footwear.
- Evaluating the sales figures of the created collections.
Dec 2008 - May 2009 (5 months)
Responsible for Product development, design of teaching and learning material, design of graphics for educational stamps, catalogue design, design of user’s manuals, brochures and posters.