Graphic Design Manager
Jan 2015 - Present (6 years 5 months)
Support marketing efforts across Blueport’s base of furniture e-commerce retailers and Blueport’s B2B marketing efforts.
Design pieces for all digital channels, such as: email, social, online ads, collateral and website.
Strategize with stakeholders to translate client brands digitally in a way that will drive furniture orders.
Maintain the Blueport brand and ensure it is consistent across all marketing channels.
Oversee and delegate work within the Graphic Design team.
Collaborate with internal stakeholders in creating review processes that facilitate effective feedback and results.
Mar 2012 - Dec 2014 (2 years 9 months)
Design communication materials for regional and national brands including Blue Bunny, Papa John's, Lifestyle Lift, Conair and Vonage.
Lead the design team and collaborate with Copywriters, Junior Designers and the Creative Director to develop comprehensive advertising campaigns for both the Hispanic and US markets.
Develop creative concepts and storyboards, and present those ideas to Pólvora’s clients.
Collaborate with vendors, photographers and the production team to achieve compelling and on-brand advertising pieces.
Senior Graphic Designer
Bauzá & Associates
Sep 2009 - Feb 2012 (2 years 5 months)
Create marketing campaigns for regional clients focused in the US Hispanic market.
Work with Senior Designers to develop visual materials for print, social, TV, digital and mobile platforms.
+ Activities and Societies: Member of the Bauzá Interacción division, which focuses on interactive, social media, mobile marketing and other non-traditional ways of reaching the Hispanic market.