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Internship at FITCH
6 weeks internship with FITCH, Mumbai office was like a breath of fresh air. I worked one several projects, amongst Vodafone pop store was one. We worked on conceptualization and initial visualization for a pop up store which would be memorable, intriguing and ephemeral in its nature , also, functionally transportable, repeatable and light weight.
I absorbed how every aspect of design is interwoven. Pop up store would be a perfect example of how from branding to construction and to transportation, every thing is connected. Which reflects upon your conceptualizing to final drawings and execution as well.
