Bmw
Bmw from John Osborne
BMW

The 2 series. While ACD at KBS+P Atlanta, we were brought in on the BMW 2 series pitch with all the teams up in NYC.
After multiple rounds, tissue sessions, and a couple months, my partner and I found ourselves owning not only the lead campaign, but the majority of the deck going to Munich for the final presentation. The campaign positioned the new BMW 2 series as the successor of the iconic BMW 2002, which changed the auto industry when introduced in 1968.
After all was said and done, our campaign won the account. The car comes out next year I think, so the TV spot has yet to be shot, but here’s a sample of my work that won the account. I have storyboards of the spot if you’re interested.

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Tablet and smartphone interactive ad. Swipe the “Believe in reincarnation” ad featuring the BMW 2002 to change it to the new BMW 2 series with the new headline, “The all-new BMW 2 series. The original returns.”
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BMW

The 2 series. While ACD at KBS+P Atlanta, we were brought in on the BMW 2 series pitch with all the teams up in NYC.
After multiple rounds, tissue sessions, and a couple months, my partner and I found ourselves owning not only the lead campaign, but the majority of the deck going to Munich for the final presentation. The campaign positioned the new BMW 2 series as the successor of the iconic BMW 2002, which changed the auto industry when introduced in 1968.
After all was said and done, our campaign won the account. The car comes out next year I think, so the TV spot has yet to be shot, but here’s a sample of my work that won the account. I have storyboards of the spot if you’re interested.

John Osborne
AD + CD Atlanta, GA