The Buffets redesign.
A couple months ago, I had to come up with a an overarching look for the Buffets family of restaurants. The restaurant itself was the first part, but the look not only had to work for the the interior, but also had to flexible enough to work across all points of communication including print, broadcast, POP, etc., and work in all the different Buffets restaurants: Ryan's, Old Country Buffet, Country Buffet, Fire Mountain and Hometown Buffet.
This system was developed and chosen by the client and is slowly rolling out, starting in select stores in the Denver market. Also included are a few pieces for their Favorite Nights promotion, which works with the main look, but still has it's own feel.
