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Camo
Stick it to scratches. Before there was Stickerfix there was Camo. And before that, the only DIY touch up option you had for scratches on your car was that lovely touch up paint that matches your original paint color close enough. Maybe.
So automotive paint manufacturer AkzoNobel came up with a sticker that has the exact same paint on it as your scuffed up ride. And they called it Camo, and we created this teaser campaign. Then they changed it to Stickerfix. And it stayed Stickerfix.
And teenagers everywhere went out and bought the exact color match to dad’s car.
