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Church's: The Launch
The launch of the Southern Style Chicken Sandwich is an example of what happens when creatives get way too literal with the brief. It might be a surprise to some, but a lot of times that can be an unexpected path to solid work and happy clients.
In this case it lead to an all encompassing blitz, including car decals, outdoor, cool animation for the website, and our own little Angry Birds knock-off: the Launcher Game.
