Despite the fact that these are still the same rough comps, I've included them in my book because I do like the concepts. Especially the posters, which are printed as normal bottles and then the actual poster is "crushed" and crumpled in the middle before posting them.
Also included these rough comps.
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Coke: "Crush"
The company I worked for was asked to do a research project for Coke about the space that’s wasted by not crushing plastic bottles before they get tossed. The research group came to us after they finished the research and as they were putting their deck together and asked us what might be some creative ways of communicating the message. Without much time left, I quickly came up with a few ides and did some rough comps for the presentation.
