copy: We’re the story tellers, the big picture painters and the consensus builders.
We’re the ones who see the difference between simply managing and truly leading.
Are you one of us?
different OOH executions
animated web banners. These keyframes allow you to see some of the different photography incorporated in the campaign and demonstrate how well the copy works as individual statements.
We cut together a rough video with stills that would have been such a nice online anthem for the campaign to shoot. We wanted to prompt current students and alumni at the end of the video, and on other OOH and print, to be part of the next wave of the campaign by telling us their idea for “We are the _______ ______ .” As with many things, client has yet to find a budget for it, so I guess you can see the rough if you’re interested. Obviously, we might’ve had to edit some inappropriate submissions, since to many, that blank would’ve looked pretty ripe with hilarity, even to Robinson material.
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Robinson: branding campaign
Are you one of us? That’s the question we asked in the newest branding campaign for The J. Mack Robinson College of Business at Georgia State University. It is an anthem that embraces what Robinson and its alumni stand for, and a challenge to others who know they have what it takes to be part of Robinson’s future. We also wanted current and future students to understand the caliber of people that they were a part of and that surrounded them in the classroom.
