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*Grid above shares an array of 'before the redesign' covers. Design/copy is NOT mine.
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MAD AVENUE /// DIRECTV (CIRCULAR) /// "HIGH-DEFINITION TV" /// EDITORIAL COVERS /// COPY & ART

THIS PROJECT PAGE FEATURES: 9 newspaper circular covers ||| CIRCULATION: 15-20 million (weekly) ||| After being tasked with a templated refresh of DIRECTV's newspaper circular cover, I took my design assignment one step further by creating an infinitely extendable, conceptual 'cover' ad campaign. One which "redefines" DIRECTV's stellar H(igh)-D(efinition) service. Note that different U.S. regions often require covers with slightly different messaging, with studio-provided art (usually canned Hollywood stills) which cannot be manipulated but which must be comped up, client/studio-approved and rarin' to go every week without delay. These represent a few of my archived faves. All copy is mine, as well. (*Note where the subtle change in color occurs within watcHDirectv...)

*** Nyc Factotum...
Hybrid CD / CW / AD | Advertising, Design, Music,... New York, NY