GWR Animation 'Train of thought'

I created this animation as part of a larger initiative for GWR to communicate an intent around its sustainability commitment. 'Train of Thought' is a bigger idea that starts with some social content but becomes much more experiential using technology and gamification on trains and in stations to engage passengers.
I worked as Creative Director on this project for 375, creating the theme and initial storyboard/script. The Animation and illustration was produced by Crush.

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Paul Thomas
Creative Director Bristol, United Kingdom