http://www.375.co.uk/case_study/wwt-scott-100-letters/.
100 letters posted from the South Pole to people all over over the world
A social campaign that attracted much media attention including features on the BBC's 'The One Show'
Scott 100 letters digital campaign / BBC The One Show. Social campaign.

Scott 100 Letters / Award winning real-time Digital / social campaign including Twitter, Facebook, Instagram and Blogs and reaching press, TV and digital channels. This was a campaign for a charity with a tiny budget, but a great story.
8million viewers and a host of celebrities joined us on an Antarctic adventure raising
over £1million for disadvantaged kids - All for the price of a stamp and a great idea. Winning a Fresh Gold Award / Fresh Grand Prix Winner and Marketing Week ‘Engage awards’
We showed how a traditional letter can generate a huge following online.
It achieved 8 million viewers on ‘The One Show’ / Press and media partners including - Telegraph, The Mail, ITV and MSN / Twitter, Facebook, Instagram / and a National Schools Programme.
See more:
http://www.375.co.uk/case_study/wwt-scott-100-letters/.

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Paul Thomas
Creative Director Bristol, United Kingdom