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The automobile market leader in Brazil, Fiat, needed a project of enviromental graphics system and guidelines to its POS for the whole country. The adoption of the new colours, shapes, and type, were close to the new positioning of the brand, using the new Fiat logo, and approaching to its italian values of excellence in design. Due to strategic decisions, only the factory POS in Betim, Minas Gerais, was prototyped to the new guidelines.
The automobile market leader in Brazil, Fiat, needed a project of enviromental graphics system and guidelines to its POS for the whole country. The adoption of the new colours, shapes, and type, were close to the new positioning of the brand, using the new Fiat logo, and approaching to its italian values of excellence in design. Due to strategic decisions, only the factory POS in Betim, Minas Gerais, was prototyped to the new guidelines.
The automobile market leader in Brazil, Fiat, needed a project of enviromental graphics system and guidelines to its POS for the whole country. The adoption of the new colours, shapes, and type, were close to the new positioning of the brand, using the new Fiat logo, and approaching to its italian values of excellence in design. Due to strategic decisions, only the factory POS in Betim, Minas Gerais, was prototyped to the new guidelines.
The automobile market leader in Brazil, Fiat, needed a project of enviromental graphics system and guidelines to its POS for the whole country. The adoption of the new colours, shapes, and type, were close to the new positioning of the brand, using the new Fiat logo, and approaching to its italian values of excellence in design. Due to strategic decisions, only the factory POS in Betim, Minas Gerais, was prototyped to the new guidelines.
The automobile market leader in Brazil, Fiat, needed a project of enviromental graphics system and guidelines to its POS for the whole country. The adoption of the new colours, shapes, and type, were close to the new positioning of the brand, using the new Fiat logo, and approaching to its italian values of excellence in design. Due to strategic decisions, only the factory POS in Betim, Minas Gerais, was prototyped to the new guidelines.
The automobile market leader in Brazil, Fiat, needed a project of enviromental graphics system and guidelines to its POS for the whole country. The adoption of the new colours, shapes, and type, were close to the new positioning of the brand, using the new Fiat logo, and approaching to its italian values of excellence in design. Due to strategic decisions, only the factory POS in Betim, Minas Gerais, was prototyped to the new guidelines.
The automobile market leader in Brazil, Fiat, needed a project of enviromental graphics system and guidelines to its POS for the whole country. The adoption of the new colours, shapes, and type, were close to the new positioning of the brand, using the new Fiat logo, and approaching to its italian values of excellence in design. Due to strategic decisions, only the factory POS in Betim, Minas Gerais, was prototyped to the new guidelines.
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Fiat - 2008

Fiat - POS guidelines & enviromental graphics system

Pedro Moura
Graphic designer Rio de Janeiro, Brazil