Prajakta Shetye

Groupe SEB (Société d'Emboutissage de Bourgogne) is a large French consortium that produces small appliances. Notable brand names associated with Groupe SEB include All-Clad, Krups, Moulinex, Rowenta, and Tefal.
Here I am currently handling design for complete new product developments. I have been able to work on projects for their Indian brand Maharaja Whiteline and Tefal.
For the international brand; Tefal, I am mainly working on products like Mixer grinder which is a very India specific.
At Groupe SEB my work involves working with various stakeholders like the R&D, Purchasing, Sales, Marketing and the BU in France.

. Visiting faculty and Jury Member

Videocon is one of the major consumer goods manufacturers in India. I am handling the designs for the Home Appliances. This mainly includes coming up with designs for the new products to be launched in the near future and proposing Colors, Material Finishes and Interfaces for existing models to give them a new look and feel. At Kenstar my work involved working with various stakeholders like the R&D, Product planning, Sales, Marketing and various vendors towards efficient launches of new models working in coordination with various departments like the. Starting from concept generation to prototyping and support for manufacturing. Looking for opportunities for new product categories and scoping out CBU’s is also part of the assignment

Innovative Design Engineering Animation (IDEA) Product Design India Pvt. Ltd. is a one stop Product Development and Animation solutions provider. The company focuses on out of- the-box solutions in Design, Engineering and Animation that fuel the development of Innovative Products for global markets. I was the Team Lead for the Product Development projects that lie in both, Business to Business and Business to Client Inventor Space (Individual US Patent holders). My task was to co-ordinate the entire process, starting from Discovery Research all through Concept Exploration, Ideation, 3D Modeling, Industrial Design, Engineering, and Prototyping to Animation Film. I had a support team of Product Engineers and Animation Experts, specific to each project.
Highlights of the projects completed for IDEA/ LUMIUM Innovations:
1. Automatic Bathtub Cleaner: Design of An Automatic Bathtub Cleaner that would render clean a bathtub of any dimensions and shape. The project started as an idea, was taken through Divergence, Transformation and Convergence approaches of Design Thinking.
2. Sun Catcher: The Sun Catcher is a universal amphibian platform that floats on water and has wheels to move on the land. This is a recreational vehicle and has provision to mount a bicycle and also a fishing seat.
3. Chocolate Display cum Dispenser: This point of purchase dispenser has been designed for a well known dairy brand Amul, which also makes chocolates.
4. Concept Pitching Presentation for Kitchenware- Tupperware: Various innovative concepts were developed as solutions for everyday problems that are faced by people in the fast paces lifestyles

Genesis is a multidisciplinary design firm that has projects mainly in exhibition design, interiors and industrial design.
As designer my work included conceptualizing of various designs for interiors, exhibition, and residences. Other Industrial design work included design of a hot and cold mixer unit casing for a temperature set valve, in aluminum casting, collapsible exhibition systems for multiple use and other children’s stationary products (water color cakes, primary packaging, primary packaging for plastic scale, sharpeners)