Emotional addressing is about the creation of a 3d object that (for my design group) lets you experience the feeling of soothingness. to find the right the combination of gestures, material and translucency was ours to experiment with just one restriction - IT HAS TO BE ALL WHITE
Emotional addressing is about the creation of a 3d object that (for my design group) lets you experience the feeling of soothingness. to find the right the combination of gestures, material and translucency was ours to experiment with just one restriction - IT HAS TO BE ALL WHITE
Emotional addressing is about the creation of a 3d object that (for my design group) lets you experience the feeling of soothingness. to find the right the combination of gestures, material and translucency was ours to experiment with just one restriction - IT HAS TO BE ALL WHITE
Emotional addressing is about the creation of a 3d object that (for my design group) lets you experience the feeling of soothingness. to find the right the combination of gestures, material and translucency was ours to experiment with just one restriction - IT HAS TO BE ALL WHITE
Emotional addressing is about the creation of a 3d object that (for my design group) lets you experience the feeling of soothingness. to find the right the combination of gestures, material and translucency was ours to experiment with just one restriction - IT HAS TO BE ALL WHITE
Emotional addressing is about the creation of a 3d object that (for my design group) lets you experience the feeling of soothingness. to find the right the combination of gestures, material and translucency was ours to experiment with just one restriction - IT HAS TO BE ALL WHITE
Emotional addressing is about the creation of a 3d object that (for my design group) lets you experience the feeling of soothingness. to find the right the combination of gestures, material and translucency was ours to experiment with just one restriction - IT HAS TO BE ALL WHITE
BMW DesignWorks - Emotional Addressing

BMW DesignWorks - Soothingness -Emotional Adressing

Patrick Reinecke
Head of Design Melbourne, Australia