Brief: Design a printed direct mail lookbook for Casual Trail product geared toward millennial consumer.
Design Strategy: I worked with Retail Promotions partner to create compelling product pairings that spoke to a younger demographic. Using existing lifestyle photography, I designed the layout and composition. We then worked with Polara Studio to create laydown product photography, I styled props and art directed the studio shoot. We worked with our vendor to produce an off-set printed booklet on premium recycled paper. The result was a refreshingly sophisticated and clean brand promotion.
__________
Client: Columbia Sportswear
Shouts: Amanda Salama, Retail Promotions partner. Dan Richards, Creative Direction. Annie Regnier, Design Director. Polara Studio, Product Photography.
