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Tata Kishan Sansar

To position Tata Kisan Sansar as a farmer friendly retailer which offers a complete range of agri solutions (Krishi aay ke sabhi upay) offering a relationship based experience, distinct from the prevalent transaction based experience.

•To gain insights into the current scenario at the existing stores, we did a market visit, to understand:

–The current branding and merchandising elements used at TKS outlets

–The impact of changing the branding on customers/ owners

No. of outlets Designed and Executed 350 in the northern rural parts of India.

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Rahul Nigam
Retail Design Consultant Faridabad, India