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Freelance Graphic Designer at Self-Employed

Raúl Peña

Grand Rapids, MI
raulraul.com
Available Now
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  • About
  • About

    As a designer, I’m motivated by a good cause, the pursuit of beauty, and the development of interesting ideas. I have many years of experience working at digital and marketing agencies, as an in-house designer, independently in my freelance practice, and as a design professor.

    My work has been said to have a lot of heart. It has also been described as logical or cerebral. I believe that when it comes to graphic design, this is the right blend: can we evoke, move or inspire without emotion?… convey complex ideas clearly without judicious reasoning? And aren’t these the very goals of graphic design?

    I want you to get your message across and to have an impact. Let’s use our brains and hearts, together.

  • Education
    • Master of Fine Arts (MFA) Graphic Design
      University of Illinois at Chicago
      2010 - 2012
    • Certificate Summer Poster Workshop
      The Basel School of Design (FHNW HGK)
      2011 - 2011
    • BFA Graphic Design
      Eastern Michigan University
      2005 - 2010
    • Web Design
      Washtenaw Community College
      2008 - 2009
      Took courses on Web Technology
    • A.A.S. Graphic Design
      Washtenaw Community College
      2001 - 2003
    • Architecture
      Universidad de Los Andes
      1996 - 1999
  • Experience
    • Freelance Graphic Designer
      Self-Employed
      Jun 2009 - Present (16 years 1 month)
      Designer specializing in logo design, branding, print and web design, accessible web design, book design, and and Squarespace template customization. Clients have included Northwestern University, Girls Who Code, Ithaca College, Tift Merritt, S. Fischer Verlag (Germany), The Ann Arbor Film Festival, Christen Lien, Bella Voce, Magnanimous Media, among others.
    • Senior Art Director
      Lipman Hearne
      Jun 2020 - Apr 2024 (3 years 10 months)
      Worked as part of a team in the ideation and execution of campaign brands, corporate identities, higher ed institutional websites and more. Clients included the National Museum of African American History and Culture, Columbia University, and Saint Peter’s University, among others.
    • Assistant Professor of Graphic Design
      Grand Valley State University
      MI
      Aug 2016 - Apr 2020 (3 years 8 months)
      Taught introductory to advanced courses in Graphic Design and Typography. Other responsibilities include course development, academic advising, scholarly activity/research, and service contributions to the department.
    • Senior Designer
      Razorfish
      Apr 2014 - Nov 2014 (7 months)
      Worked, as part of a team, on a large digital campaign for Motorola and other large companies. Concept Development / Visual Design / Branding / Digital Banner Design (motion and static) for desktop and mobile screens.
    • Senior Designer
      SapientNitro
      Chicago, IL
      Jul 2012 - Sep 2012 (2 months)
      Worked as a visual designer, and as part of a team, in a large Web Design project for Hyatt Hotels. Visual Design / User Interface Design / Branding
    • Contract Instructor
      Street Level Youth Media
      Jul 2012 - Jul 2012
      Taught a week-long youth workshop (ages 8–14). The course focused on music visualization as an introduction to basic elements of graphic design.
    • Graduate Instructor
      University of Illinois at Chicago
      Aug 2011 - Apr 2012 (8 months)
      While completing my MFA at UIC, I taught an introductory Graphic Design course to first year undergraduate students.
    • Contract Designer
      SapientNitro
      2012 - 2012
      Worked as a visual designer, and as part of a team, in large and small interactive projects.
    • Graphic Designer
      Otherwise Incorporated
      2010 - 2011 (1 year)
      Worked as design contractor during the spring of 2010 and the summer of 2011.
    • Graphic Design Instructor
      Washtenaw Community College
      Jan 2010 - Jul 2010 (6 months)
      Taught an introductory Graphic Design course, as well as a course on Adobe Illustrator.
    • Graphic Designer
      Zingerman's
      Dec 2003 - Jun 2009 (5 years 6 months)
      Print and web designer. Designed and hand-coded websites using XHTM/CSS. Was Responsible for conceptualization, design direction and production of a wide variety of projects, ranging from newsletters and catalogs to packaging and illustration. Prepared graphics for print. Worked directly with printers.
    • Graphic Design Contractor
      Ann Arbor Film Festival
      Jan 2007 - Aug 2008 (1 year 7 months)
      Designed the organization’s logo and the promotional material for the 45th and the 46th festivals.
  • Industries
    • Entertainment
    • Non-Profit
    • Publishing
    • Services
    • Education
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Educator
    • Graphic Design
    • Ideation
    • Illustration
    • Packaging Design
    • Print Design
    • Typography
    • Web Design
  • Elsewhere on the Web
    • k
    • n
  • On Coroflot
    @rauldesign, member since 2007
    • Following 53
    • Followers 40
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