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Design & Art Direction | Institutional & Campaign identity Systems | MFA UIC

Raúl Peña

Grand Rapids, MI
raulraul.com
Available Now
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  • About
  • About

    I am a concept-driven designer & art director specializing in comprehensive brand identity, print, and WCAG 2.1 Level AA compliant digital solutions.

    I design environments for narratives, where logic builds structure and emotion provides resonance. My work has been recognized by Graphis, MarCom, Communicator Awards, AIGA, and more. I have designed brand identities and digital experiences for complex and global organizations such as the National Museum of African American History and Culture, Columbia University, and Motorola.

    In my independent practice, I have focused on supporting purpose and creativity driven leaders and organizations. Clients for the arts, culture, and public sectors have included Emmy Award nominee Tift Merritt, TED Talk speaker Christen Lien, The Ann Arbor Film Festival, Northwestern University, Ithaca College, S. Fischer Verlag, among others.

  • Education
    • Master of Fine Arts (MFA) Graphic Design
      University of Illinois at Chicago
      2010 - 2012
    • Certificate Summer Poster Workshop
      The Basel School of Design (FHNW HGK)
      2011 - 2011
    • BFA Graphic Design
      Eastern Michigan University
      2005 - 2010
  • Experience
    • Senior Design Consultant
      LLYC Global
      Grand Rapids, MI
      Mar 2025 - Jan 2026 (10 months)
      Lead Designer on brand identity programs, websites and social campaigns. Collaborated with global teams in the development of proposals and presentations.
    • Senior Art Director
      Lipman Hearne
      Chicago, IL
      Jun 2020 - Apr 2024 (3 years 10 months)
      Led the ideation and execution of award-winning campaign brands and corporate identities for clients including the National Museum of African American History and Culture, Columbia University, and Saint Peter’s University, driving $234M in capital (NMAAHC).
    • Assistant Professor of Graphic Design
      Grand Valley State University
      Allendale, MI
      Aug 2016 - Apr 2020 (3 years 8 months)
      Grand Valley State University, 2016 — 2020
      Mentored and educated students in graphic design and typography, including course development and academic advising. Leveraged expertise in the Weingart and Swiss lineage to ensure pedagogical rigor.
  • Awards

    2022 MarCom Gold Award | Logo Design, Campaign Identity | Developed a unified visual identity for the nation’s largest cultural destination devoted to the African American story, facilitating deeper audience connection and brand consistency.

    2022 MarCom Gold Award | New York Times ad | Strategically designed full-page ad that achieved brand recognition through logo identity reference.

    2024 Graphis Design Awards, Silver | Campaign Identity for St. Peter’s University | Led OOH and print campaign driving brand visibility across urban media.

    2023 Communicator Awards, Excellence | Intuitive website facilitates the stewardship of multi-million dollar philanthropic investments.

  • Industries
    • Advertising
    • Non-Profit
    • Social Impact
    • Government
    • Education
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Educator
    • Graphic Design
    • Ideation
    • Illustration
    • Packaging Design
    • Print Design
    • Typography
    • Web Design
  • Elsewhere on the Web
    • k
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  • On Coroflot
    @rauldesign, member since 2007
    • Following 53
    • Followers 40
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