Ravi Purty

Geometric Synchronization Concept note: • Focussed , structured graphic work to push the consumers focus towards the color and curves of the garment. • The pattern provides a base, a background and sets the mood of the collection. Elements • Flower stickers and cut outs. • Geometric flower pattern print on board/cards. • Origami placards of geometric flower pattern.

Evolution • Soft and tender nature of butterfly attracts every lady and every man as well. It exhibits a mood, a passion, softness, smooth, confidence and freedom. • The concept is a story of transformation of an iconic creature from basic cocoon. Elements • Multi - colored thread wrap cocoon. • Colored threads. • Butterfly wings. • Butterfly stickers and placards. Window VM • Multi colored butterfly on glass. • Single color butterflies with collection name on background. • Manuquein in Lingerie and big single wing. • Enamor "transform yourself" signature on the window.

The Precious Have you ever noticed how raindrops transform into a shiny pearl, the beautiful, the precious, center of attraction, cause of jealousy some one wearing. Being "transform yourself" quoted by enamor co-relates the brand as well as the transformation. Elements • Mother of pearl- lycra, wireframe model • Bra folded into a form that resembles pearl. • Acrylic balls. • Coral reef models or visuals. • Underwater visuals. Window VM • Pearl graphics with magnified collection name on glass. • Transparent balls hanging inside the window. • Mother of pearl model with Bra inside, on a standee. • Standing mannequin with Lingerie. • Coral reed at the base. • Enamor "transform yourself" signature on the glass.

Untamed Cowboys Concept: Here the journey of Denim has been traced by two legendary eras, the most popularized by it. The window display most coveted and famous look of dash century which is a landmark in the history of clothing. Elements: Wooden backdrop Side Display stands with rails Boots, Caps, Bags. Two wooden boxes. Implementation: Split graphic at the center of the backdrop. Side stand for Denims displayed at hangers. Rack to put folded denims

Soldiers Concept: Here the ambience that has been created displays the life of American soldiers that back in 1940-1950 used denims as popular mode of relaxation and enjoyment when they were not at war. This enhance the use of Denim in new way. Elements: Printed graphic at the backdrop. Side stand. Prototype of Rifle. Dummy explosive box. Cap. Dummy Newspaper (with News of War) Implementation: Printed graphic at the backdrop. Side stand in the form of broken wall. Dummy explosive box can be used for storage + folded denims may be kept over the top.