Olde English Beer - The new Olde English packaging concept gives OE a novelty beer aesthetic, focusing on the effect of excessive beer intake and inevitable drunkenness that accompanies drinking forty ounces of high gravity beer. The typography causes a blurring effect, while the brown bag and duct tape embrace the persona of malt liquor.
Flour Packaging - The Flour Mill packaging concept modernizes current flour packaging by making it easier to use while maintaining a recognizable and nostalgic aesthetic. The new form includes a spout for pouring, a tie for resealing, colorful type treatments for easy identification, and can be compacted for easy shipping. A stamp is used to educate the consumer about the best uses for each type of flour.
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Packaging
Rachel Beyerlein
Designer Hamburg, Germany