Rebecca Day

2013 Consumer Electronics Show (CES) suite at the Wynn hotel, Las Vegas - image 1 Instead of trying to change a decorated hotel suite into a booth, we created an environment to merchandise the Case Logic and Thule products that complimented the chosen space. When customers entered the suite, they were greeted with two fabric "brand" walls with framed images of product, lifestyle and textures. These small fabric walls created an introduction to the rest of the suite while confirming the the costumers were in the right suite.

2013 Consumer Electronics Show (CES) suite at the Wynn hotel, Las Vegas - image 2 The entry way opened up to a main area that was used for meet-and-greet as well as some line presentations. Large fabric walls were used to help divide the space into smaller areas, one side with framed Lines-At-A-Glance (LAG) for both brands. The Case Logic and Thule product selection is extensive and space would not allow us to bring all of the products, the large LAG posters allowed the sales team to show the entire line and how the new products fit into the assortment.

2013 Consumer Electronics Show (CES) suite at the Wynn hotel, Las Vegas - image 3 The entry way opened up to a main area that was used for meet-and-greet as well as some line presentations. A media wall use used to showcase cases and videos. It also gave us a space to store the electronics needed to support the cases.

2013 Consumer Electronics Show (CES) suite at the Wynn hotel, Las Vegas - image 4 The entry way opened up to a main area that was used for meet-and-greet as well as some line presentations. Large fabric walls were used to help divide the space into smaller areas, one side with framed Lines-At-A-Glance (LAG) for both brands. The other fabric wall was framed images of product, lifestyle and textures for the two main Case Logic and Thule categories (photo and portable electronics).

2013 Consumer Electronics Show (CES) suite at the Wynn hotel, Las Vegas - image 5 When in Vegas...photo studio. We used a small room to create a photo booth for reps and vendors to dress up and capture the moment. Images were loaded onto social media site for the enjoyment of all.

2013 Consumer Electronics Show (CES) suite at the Wynn hotel, Las Vegas - image 6 Within the meeting room spaces we continued the environment established within the main space. The meeting rooms had more products which were merchandised in an variety of innovative and complimentary ways.

2013 Consumer Electronics Show (CES) suite at the Wynn hotel, Las Vegas - image 7 Within the meeting room spaces we continued the environment established within the main space. The meeting rooms had more products which were merchandised in an variety of innovative and complimentary ways.

2013 Consumer Electronics Show (CES) suite at the Wynn hotel, Las Vegas - image 8 Within the meeting room spaces we continued the environment established within the main space. The meeting rooms had more products which were merchandised in an variety of innovative and complimentary ways.

2013 Winter Outdoor Retailer (OR) booth, Salt Lake - image 1 Partnered with the Thule Marketing team in Seymour CT to display products created in the Boulder Thule office. The team in Boulder set the plan-o-gram, created the graphics and merchandised the products for the show.

2013 Winter Outdoor Retailer (OR) booth, Salt Lake - image 2 Partnered with the Thule Marketing team in Seymour CT to display products created in the Boulder Thule office. The team in Boulder set the plan-o-gram, created the graphics and merchandised the products for the show.