Bravo Health Mailer - Direct mail piece sent to those eligible for Medicare. The graphic and text content was variably driven by the data. The piece was sent to 2 ethnic groups and 3 demographics: male, female or married.
McDaniel College Alumnae Mailer - Data drove all of the text and graphic variables. The decade triggered the headline copy “Remember When [decade appropriate phrase]†and the letter introduction “Life may be different than when [decade appropriate phrase]â€. The additional copy variables were: first name, class year, major, ask amount, and the signature of the letter which was from a fellow alum within the same decade. The graphic variables were decade specific images of the campus and pop-culture trends.
Arthritis Foundation Postcard - Postcard designed as a template then imprinted with dates of multiple walks in the Richmond area.
Catholic Charities Direct Mail Brochure
Catholic Charities Direct Mail Brochure
Variable Survey Invitation
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Direct Mail