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Marketing Manager | Graphic Designer
Toronto, Canada
2012 - Sep 2014 (2 years 5 months)
• Responsible for 3 divisions of Town Shoes Ltd: The Shoe Company, DSW, Shoe Warehouse
• Responsible for customer facing promotions, creative direction and management of $1M signage budget
• Sourced and managed vendors: saved company 15% of printing budget by creating competition
• Accountable for vehicle and material selection; high quality printed goods delivered ahead of launch dates
• Key associate/graphic designer for in-store POP, liaison between marketing and operations departments
• Marketing campaigns, store launches, PR materials and signage creative for over 130 stores across Canada
• Created and delivered the copywriting + marketing communications for internal POP and OOH campaigns
• Collaboration with multiple internal teams/departments and external partners/advertising agencies
• Managed and updated web content for customer facing Shoe Warehouse website
• Frequently managed over ten projects at a time independently, each with very specific details and deadlines
• Key-player in rebranding initiative of The Shoe Company chain + launch of the first DSW stores in Canada
• Built brand awareness by delivering high-quality, detailed visual cues and branded elements
• Led store analysis, gathered data on store activity and sales, reported to directors with recommendations
• Attended Advanced Microsoft Excel course, sponsored by employer
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Marketing Coordinator | Graphic Designer
Toronto, Canada
2010 - 2012 (2 years)
• Responsible for 3 divisions of Town Shoes Ltd:: The Shoe Company, Shoe Warehouse, Skechers
• Assist in project planning, coordination and delivery of marketing strategy and long term goals
• Continuously evaluated / analyzed marketing communications and managed new graphic designers
• Managed the timely execution of a broad range of marketing channels including: branding campaigns,
product marketing, flyers, in-store signage
• Managed and updated steering committee project calendar, + follow-ups with members and proactive reach-outs
• Developed and maintained both chains’ brand image and messaging in stores and in the marketplace
• Maintained a thorough understanding of the market and new consumer trends
• Analyzed and evaluated effectiveness of marketing and promotional materials, provided recommendations
• Worked with external agency partners and product photographers on all external projects
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Graphic Designer
Toronto, Canada
2008 - 2010 (2 years)
• Responsible for 2 divisions of Town Shoes Ltd: The Shoe Company, Skechers
• Created comprehensive, client-friendly designs with high visual impact & communications for POS
• Digital Design: including emails, online banner ads, social media postings with targeted website links
• Worked with many external agency partners and photographers on numerous external projects
• Lead designer for The Shoe Company, Shoe Warehouse and Skechers stores for all events and promotions
• Strategized with Purchasing, Operations departments to produce in store graphics that achieved sales goals
• Maintained that all artwork was aligned to the brand standard of the company (fonts, pantone colours, etc)
• Designed seasonal footwear catalogs using InDesign - featuring 300+ styles of shoes per flyer / season
• Mentored and trained Jr graphic designers, offered support to colleagues in all departments when needed
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Account Executive & Graphics
Montréal, Canada
2004 - 2008 (4 years)
• Sales generation, Account Management and client relationship building
• Customer Service on all promotional product orders – sourcing product, managing delivery after sale
• Managed all client sales to ensure shipments reached their destinations on schedule
• Sales costing and pricing management + Accounting using Quickbooks
• Logo Design, Promotional Product Specialist, Trade Shows and Management
• Internet Advertising (PPC) Google AdWords Campaign Management
• Attended and completed accounting courses sponsored by employer
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Special FX Editor (contract)
Montréal, Canada
2002 - 2003 (1 year)
• Worked on the movie “Triplets of Belleville” (2 Oscar nominations)
• Compositing, Special Effects and scene building using USAnimation/Toonboom software
• Coloration of animated characters and other scene elements
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Special FX Editor
Montréal, Canada
1999 - 2002 (3 years)
• Worked on cartoon shows: Caillou, Paddington Bear, Ripley’s Believe it or Not
• Compositing, Special Effects and scene building using USAnimation/Toonboom software
• Coloration of animated characters and other scene elements