While holding the official title of "Product Designer" for over 9 years, I have developed, and share patents on, a number of products in the Paddlesports segment of the Outdoor Industry. My designs have not only proven successful in the marketplace and led the industry in innovation, but have shone where it really matters, in the field, under punishing conditions, all over the world.
Educated in both Product and Graphic design, and exhibiting the rare traits of common sense and an uncanny focus on the details, I have expanded beyond my role as "Product Designer", applying my integrative design education to all things creative at Advanced Elements. I have worn a lot of hats in the course of my career, but my time has been best spent designing the latest award-winning inflatable kayaks, SUPs, and paddling gear, heading Advanced Elements' social media channels, guiding and working on web development, creating print and web collateral, and guiding and developing packaging designs, to name a few.
As a clear and focused Creative, I have steadily executed brand vision and focused on the finest details while developing innovation-led designs.