Ricky Marton

This is the logo for my company, Fusion Green Smoothies. We want our customers to be able to distinguish our company immediately upon seeing this image. We wanted to incorporate some of the colors of the fruit we serve, which is why we have the purple, red, yellow, and orange; as well as having the underlining green that we represent as a company. Created in: Adobe Illustrator

This is the cover of our menu and selection guide. This is a 18 page booklet that was made to hand out in stores or possibly mail out to customers as well. Create in: Adobe Indesign

This is a spread in the menu showing the green preset choices that my smoothie company offers.

This is another two page spread in the menu showing some of the fruit smoothies that Fusion Smoothies offers.

This is some of the stationary I have made for my company. This image includes the business card, which will be printed on a white card stock and cut in the shape of my fusion logo. The envelope is standard size, made to look simple and professional. Created in: Adobe Illustrator
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This is a continuation of my stationary, my formal business card that will be sent out to particular individuals that may receive a letter from the company. Created in: Adobe Illustrator
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This is a little flyer that can be handed out in the store to speed up the custom smoothie process. This shows the different options through a 5 step choosing process the customers can choose to create their own drink. Created in: Adobe Illustrator

This is a two page spread as part of a 20 page brand book that I created for my company. This particular page describes the two main fonts that I use and a little description of why I chose them. The brand book covers everything from fonts and colors, to demographic and locations. Created in: Adobe Indesign

This is another two page spread in my brand book showing the color pallete that is used throughout my branding. The first row shows my primary colors that are used majority of the time with extra support from the secondary colors Created in: Adobe Indesign

These next two images are different posters created to be hung in the store above certain counters where customers may sit and enjoy their drink. They emphasize the phrase, "Find your Fusion" which has come down to be one of the tag lines of my company. Created in: Adobe Illustrator

This is another poster displayed in the various stores that I have. One thing that can be noted is that just about all of my ads and works incorporate large full bleed images of mixed fruits and vegetables to get across the full "fusion". Created in: Adobe Illustrator

These next two posters are variations of very similar concepts, this one containing images of mixed fruits, and the other containing single fruits and vegetables to illustrate the fact that the company can provide all sorts of drinks to the likings of the customer. Created in: Adobe Illustrator

This is a different poster that I use to show the visual effect of how many different ingredients one could put in their custom drink. It is supposed to come out fun and playful, but still get across the important message. Created in: Adobe Illustrator

This is a spread from my fusion product book. As this is the final page, it shows the steps of my custom fusion cupholder that I created for my show. This is the prototype to visualize the product and the next image is the finished product.

This is my custom Fusion cupholder made for my senior show. The slick design was created to bring the smoothies out to customers and this particular view can carry three our four drinks. However, the pieces come apart and there are is another option to carry only two cups by using one of the pieces instead of two. Another reason the holder looks how it does it to further mimic the shape of my logo and overall represent fusion.

This gallery opening was the conclusion of my senior thesis! This was on display for two weeks and consisted of all my printed works being set up on display along with the boards on the wall to make it feel as if you are stepping into a real smoothie shop. Overall, the entire project was a success and I gathered a lot of valuable experience from the year.