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Towards Tomorrow, Toyota

Popup showcase for Toyota geared toward a local subset demographic. See the website link below for a video of the space. The goal was to provide a stress free experience showcasing Toyota's vehicles and educating potential customers outside the sales-focused environment of a dealership. Located in Mississauga's Square One shopping centre, this experience caters to millenials and highlights Toyota's hybrid and compact vehicles. Large scale photography of familiar places in the surrounding areas, and whimsical artwork create a comfortable atmosphere to engage with the cars in new and exciting ways:
A virtual reality Prius C racing game, Scion iM digital graffiti wall, Rav 4 Hybrid photo booth with interchangeable backdrops, kids' play space and six phone charging stations round out the experience with seamless lead capture built into each engagement.

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Rob Sawatsky
Senior Designer Toronto, Canada