Rick Lavoie

This is primarily about the concept and a broad idea, secondarily about design.

Created an "always on" proof of concept PR and marketing program that creates ongoing positive news and coverage for Bud Light. There was a need for a different type of consistent, evergreen PR program to stay top-of-mind with consumers to reverse the sales decline trend (5.2 million fewer barrels of Bud Light sold in 2016 than in 2011, a 13.4% decline) especially when they don't have large-scale, multi-million dollar marketing activations.

• Advertising
• Art Direction
• Graphic Design
• Visual Design
• Content Strategy
• Concept Art
• Copywriting & Editing
• Ideation