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OPTYMYZE - Competitive Campaign
CallidusCloud, a primary competitor of Optymyze, was recently acquired by SAP. Therefore, it was an ideal time to launch an aggressive competitor campaign. The messaging outlines the pitfalls and challenges prospects can anticipate which is common in acquisitions, particularly in the software and technology sector. This more direct messaging saw a 13% increase in website visitation with targeted propsective accounts compared to a previous similar campaign.
