first concept video
video compilation of the 10 small instagram stories, released previously the revelation day
Beefeater 24 - Let the Game Begin

“Let the Game Begin” was the concept created for the launch of the new Beefeater 24 bottle. If night is a game that starts midnight, everything was about the number 24 and its seductive and bohemian nightlife look and behaviour.
Several content images as well teaser videos and activations in night places, were all part of the new vibrant Beefeater 24 universe.

Freelance, Full-time
Rui Melo
brand designer Lisbon, Portugal