Everyone with its own squiggle and card.

It's not a logo... it's a corporate identity system. Beta-i is an organization created to boost entrepreneurship and its mission is to foster a true innovation culture.
They needed to embrace change by its imagery.
An online interface (see bellow) was created, in which everyone could make their own squiggle/logo.
A squiggle as the symbol of innovation, starting from scratch, popping up ideas ecosystem, building a new future for tomorrow.
On the day of its launch, a group of corporate cards were distributed, defining the dna and the ambient surrounding the brand.
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Freelance, Full-time
Rui Melo
brand designer Lisbon, Portugal