• About
  • Portfolio
  • Stream
Everyone with its own squiggle and card.
  • o
Beta-i

It's not a logo... it's a corporate identity system. Beta-i is an organization created to boost entrepreneurship and its mission is to foster a true innovation culture.
They needed to embrace change by its imagery.
An online interface (see bellow) was created, in which everyone could make their own squiggle/logo.
A squiggle as the symbol of innovation, starting from scratch, popping up ideas ecosystem, building a new future for tomorrow.
On the day of its launch, a group of corporate cards were distributed, defining the dna and the ambient surrounding the brand.
////
play and explore more >>>
beta-i.socialtime.pt/beta-i/

View Website
Available
Freelance, Full-time
Rui Melo
brand designer Lisbon, Portugal