Bial - Keeping Life in Mind

Um projecto de rebranding sem tocar no logotipo, mas mexendo na marca. Todo o seu ambiente e universo visual foi revisto, inclusive a sua promessa, agora forte e pertinente. "A brand that matters".

A rebranding project without touching the logo, but changing the brand. Bial, a pharmaceutical brand needs to review and update all of its visual universe, as well the most important - the brand promise.

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Freelance, Full-time
Rui Melo
brand designer Lisbon, Portugal