Ryan Ostertag

Ryan Ostertag

San Diego, CA

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Extremely creative, energetic Art Director / Senior-Level Designer with over 15 years of experience in the licensed homewares, sporting goods, toys and collectibles, apparel design and marketing & events industries. Strong sketching abilities with expert Illustrator, InDesign and Photoshop skills. 7+ years of Design Management experience leading multi-disciplined design teams on all types of projects, from print collateral, retail displays, event signage, advertising & marketing, photo shoots, branding and identity.
Education
- BA Communications, Graphic Design
  
  California State University, Chico
  
  1998 - 2001
  
  Study list included classes such as Corporate ID, Package Design, Graphic Design History, Color Theory and Typography.
Experience
- Art Director
  
  Seven20 (Underground Toys)
  
  San Diego, CA
  
  May 2016 - Present (5 years 4 months)
  
  Responsible for all creative executions for over 150 product types across home & toy categories for over 20 of the world’s biggest popular culture licenses, such as Disney, Lucasfilm, Mattel, Sanrio, Marvel, Harry Potter, etc.
  Manage a team of Senior Designers, Packaging Designers & Production Designers on overall visual look & feel of entire product line, from concept stages, licensor approvals & overseas factory communication. Responsible for assigning projects, managing workload, directing and reviewing art, and providing feedback in a fast-paced environment.
  Report directly to the President of the company, and work directly with executive team to identify creative opportunities, communicate creative with licensors, and determine solutions for retail opportunities.
  Created all assets for company rebrand from Underground Toys to seven20, from corporate identity to trade show signage, and provide art direction on all catalog updates, sales tools and retailer pitch decks.
  Established and implemented a project management system (Teamwork Projects) to document & maintain effective processes and workflow within creative department, sourcing and sales, providing maximum visibility on key dates and deadlines.
  Lead various creative meetings to prioritize individual designers workload, share information with creative team on retail opportunities & sales needs, and news & updates based on licensor feedback. Meets with members of the creative team individually on a monthly basis to provide professional feedback & promote professional growth opportunities.
- Graphic Designer
  
  TaylorMade-adidas Golf
  
  Carlsbad, CA
  
  May 2013 - May 2016 (3 years)
  
  Create industry-leading marketing materials for the TaylorMade, adidas Golf, Ashworth and Adams Golf brands, including POS signage, print and digital advertising, packaging & hangtags, identity & branding projects, large-format graphics, etc.
  Lead designer at adidas Golf & Ashworth Golf which consisted of creating seasonal catalogs, lookbooks, point-of-sale signage, seeding kits, retail signage and web banners. Created multiple sub-brand logos and apparel & footwear tech icons.
  Responsible for the direction and execution of on-location photoshoots with PGA TOUR professional athletes and models, from casting selection, photography direction and pre and post-production. Oversaw dozens of in-studio product speciﬁc photoshoots for catalog standard imagery, as well as complex lifestyle product shoots.
  Design lead on numerous branding projects, such as the Majors logos, internal activations, myRoundPro, Tour Preferred, and TaylorMade’s “#1 bug” logo identity system.
- Design Manager
  
  Competitor Group, Inc.
  
  San Diego, CA
  
  Feb 2010 - May 2013 (3 years 3 months)
  
  Direct all creative executions for all event division properties, including our ﬂagship Rock ‘n’ Roll Marathon Series, from printed collateral to signage, apparel, retail merchandise, promotional products, advertising and branding.
  Researched, implemented and maintained a project management system (Basecamp) and restructured design department which enabled design team to increase our workload by 400% over a 1-year span.
  Created over 75 identities, from corporate branding to numerous running event logos, as well as put together detailed logoslick packages for internal design team and external vendors.
  Reported directly to VP of Marketing and played a pivotal role in key marketing and advertising initiatives, social media strategies, and promotional events, such as the R’n’R Tour Pass, The Half Marathon Grand Prix, and National Running Day.
  Managed a team of 5 print designers, provided global creative direction for digital team, and created a workflow strategy that allowed the event team to borrow the designers from Competitor, Triathlete, and Triathlon magazine when the event division workflow was at it’s heaviest.
- Designer, Apparel & Retail Merchandise
  
  Competitor Group, Inc.
  
  San Diego, CA
  
  Jan 2009 - Feb 2010 (1 year 1 month)
  
  Researched trends & printing techniques from alternative industries and created apparel designs for the Rock ‘n’ Roll Marathon Series, from men’s & women’s cotton tee’s to fully sublimated custom technical apparel and accessories.
  Responsible for selecting vendors for both overseas & domestic production of apparel & accessories, attended press checks at local printers and reviewed/revised electronic proofs.
  Created a line plan template for R’n’R Series merchandise and transitioned outsourcing of design work, with my role shifting into overseeing the art direction of the line.
- Product Development Manager
  
  K2 Licensed Products
  
  Carlsbad, CA
  
  Feb 2007 - May 2008 (1 year 3 months)
  
  Led Product Development team of a $35 million dollar licensed sports & entertainment company which produced sporting goods and collectible products for clients such as NFL, MLB, NBA, NCAA, Disney, Warner Bros. and Marvel.
  Oversaw entire development process from initial brainstorming, technical design, pricing, material selection, tooling and logoslick packages for internal design team and external vendors.
  Worked closely with procurement team on overseas factory selection and production schedules as well as safety testing and overall quality standards.
  Implemented a new planogram process to help clients see what our products would look like on their shelves, while product was still in concept phase.
- Designer, Product Development
  
  Fotoball / K2 Licensed Products
  
  San Diego, CA
  
  Feb 2002 - Feb 2007 (5 years)
  
  Lead Designer for product development team that produced many collectible products, such as the “Stadium Chair” for Avon, which generated $500k in revenue in 2006.
  Responsible for creating all technical spec sheets for new and existing products and packaging, as well as setting up design templates for the design and production teams.
  Worked on a wide array of sporting goods products and packaging in a fast-paced, team environment.
  Effectively handled production responsibilities including film output for domestic printing, while creating new product ideas for the marketing team.
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@RyanOstertag, member since 2008
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Logo Design

Logo Design from Ryan Ostertag

Logo Design

Buckley Corporate Identity Rendering - I designed this logo for a new construction management company. I thought I would do a rendering for them so they could see how it could be implemented throughout.

Buckley Management & Consulting - Logo design for a construction management company.

Chameleon Logo - This was a design for a concept that Worth Softball had for a bat with interchangeable barrels, one for power, one for speed.

VanBo Logo - This is a logo a former colleague who started his own sourcing business.

Patriots Super Bowl Champs Logo - Hot-Market logo design for the New England Patriots

G4 Partners logo - Marketing firm

Wrigley Field Logo - This was a wordmark for a baseball that was sold in stadium

Style Ride Logo - Logo for a new personal stylist company in Carlsbad, CA

TagDesign Logo - Logo for my freelance design projects

Baysic Clothing Logo - Baysic is a clothing company that originated in the San Francisco Bay Area. Their focus is on green, eco-friendly materials.

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Ryan Ostertag San Diego, CA