Sony Playstation - Need I say more? :-)
Their question:
As a 20th birthday present Sony PlayStation wanted to give away 400 exclusive PS4’s in Belgium/Luxembourg/The Netherlands. They were looking for a unique way to do this.
Our answer:
The combination of an online and real live game.
To win an exclusive PS4 you had go look for a PS4 that was hidden in one of 16 cities in Belgium, The Netherlands and Luxembourg, dressed up as a PlayStation character and armed with the PlayStation Hunt mobile site on your mobile device which leads the way.
My role:
* define the userflow
* technical preparation: how can we make this work best on a technical level
* information architecture and design lead
* lead and follow-up of development process
