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Marketing and Social Media
Mountain City, GA
Apr 2025 - Present (1 year 2 months)
• Plan and run social content, copy, and creative for classes, events, and membership
• Results in Socials in 4 months: reach +58–165%, engagement +129–524%, visits +70–264%, follower growth +29–386%
• Own the editorial calendar and KPI reporting
• Build event and web pages; manage site updates and SEO
• Design and Photography: develop brand-aligned collateral and templates, maintain asset library, and coordinate with printers/vendors
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Freelance Multimedia
various
New York, NY
2010 - Aug 2025 (15 years 2 months)
Localization and desktop publishing:
• Manage print and digital projects for Fortune 500 clients in hospitality, technology, and eCommerce.
• Ensure high-quality deliverables across multiple languages and platforms, overseeing quality assurance, shifting priorities, and tight deadlines.
• Strong collaboration with global teams and cultures
Communication and design:
• Experienced in visual and textual storytelling, crafting and implementing marketing strategies tailored to diverse audiences.
• Develop content for print and digital platforms, leveraging brand development, digital design, and writing skills
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Global Product Project Manager
Fort Collins, CO
Feb 2022 - Apr 2024 (2 years 2 months)
• Managed the end-to-end localization of four eLearning modules in eight languages
• Built a centralized intranet repository for training materials, style guides, and assets to enhance resource accessibility
• Collaborated with internal teams and external vendors to align stakeholder goals, ensuring alignment with project objectives, scope, and schedules
• Defined and documented best practices to support localization workflows and onboard global teams effectively
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Graphic Designer
Greater Jamaica Development Corporation
New York, NY
2010 - Oct 2013 (3 years 4 months)
- Managed print and web production for the non-profit organization: ads, brochures, postcards, signage, PPT presentations, annual reports, eblasts, all print and web collateral for annual Gala, bi-monthly enewsletter
- Established and implemented brand identity to all print and electronic material
- Complete redesign of Farmers’ Market and Harvest Festival print and electronic marketing collateral and signage
- Redesigned the company’s new website front-end, coordinating back-end migration from Dreamweaver to WordPress
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Senior Desktop Publishing Specialist
New York, NY
Aug 2005 - Nov 2009 (4 years 3 months)
- Manage desktop publishing production for print and web, including troubleshooting and quality assurance
- Set budget and define scope of work
- Proven experience producing high-quality deliverables with tight deadlines for Fortune 500 clients
- Coordinate and communicate with an international team of other DTP specialists, freelancers, agencies, project managers
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Publications Manager
New York, NY
Aug 2004 - Aug 2005 (1 year)
- Conceptualized, designed and oversaw print for all marketing pieces, including season material, eblasts, ads, signage and event invitations
- Coordinated season campaigns with photographers, web programmers and printers
- Maintained website and database
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Publications Coordinator
Saint Paul, MN
May 2001 - Aug 2004 (3 years 3 months)
- Developed, designed and managed publications, including a monthly calendar, a quarterly newsletter and the annual report
- Edited and updated the Friends’ website
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Communications Assistant
Saint Paul, MN
Oct 1999 - Aug 2000 (10 months)
- Assisted with design and editing of monthly newsletter
- Scanned and retouched photos u Maintained photo archives