Apr 2016 - Present (5 years 5 months)
Day to Day: Menus, labels, logos, digital graphics, promotional collateral, wayfinding & environmental graphic packages.
Big Projects: Transition from outsourcing to in-house design, increase sales with menu science & optimization, reduce operating costs with in-house print templates, overhaul design of grab & go coolers, build online print vendor portal, support transition to digital menus and self-order kiosks, develop brand guidelines for existing and new concepts, travel to support new openings
Lead Store Artist
Whole Foods Market
Jan 2010 - Dec 2015 (5 years 11 months)
Day to Day: Maintain visual quality of the store, adhere to regional graphic standards, graphic design, illustration, sales signage, menus, event collateral, large format printing.
Big Projects: Travel to support new openings, foster culture with employee art projects (murals, art table in break room), source reusable fixtures to reduce waste, strengthen community ties through outreach and event support
Graphics Media Specialist
Jan 2011 - Dec 2011 (11 months)
Contract position, project specific. Worked with team of specialist to produce online and print versions of OSHA guidelines and safe practices manuals
Graphic Designer (Internship)
Maida’s Custom Boots
Jan 2008 - Dec 2010 (2 years 11 months)
Intern for family-owned cowboy boot shop. Assist with transition to digital production.
Day to Day: Vector templates, pattern design, die cuts, high power laser cutter
Children’s Museum of Houston
Jan 2010 - Dec 2010 (11 months)
Contract position, project specific. Work exclusively on children’s literacy campaign, responsible for designs, illustrations and photos for activities and instruction sheets.
The Art Institute of Houston
Jan 2007 - Dec 2008 (1 year 11 months)
Paid position at student support center. Tutorials: Adobe CS, perspective drawing