Avinash Raj

*Researched Mobile commerce scenarios in India, facilitated focus groups and presented the findings to the senior executives of Qualcomm *Collaborated with international teams to develop a healthcare product solution that improves communication between Doctors, Nurses and Lab techs/assistants *Helped establish design team by recruiting from top graduate programs and guiding internship projects

Researched the limitations in the mobile phone design process and came up with a patterns based UI design library and specification tool that helps interaction designers deal routinely with some of the rooted constraints of phone design

*Helped Thane, one of the largest direct response television marketing companies with more than a million visitors a month, grow its online presence -Built a design team. The team works as an agency serving digital and social media needs of more than fifteen Thane offices around the globe -Hands on involvement in designing Thane's new user experience from preenvisioning and requirements gathering to prototyping and testing. 14% rise in revenue within a month in subsidiaries where the redesigned site was launched -Helped create the new Thane brand identity and responsible for applying it to its online channels -Managed projects to migrate the first Thane site to a stronger eCommerce platform, Magento

*Applied design thinking to business problems using user experience design, branding and market research *Successfully completed projects with companies big and small achieving an extremely high level of client satisfaction in all our engagements -Audited the brand of CarProof, a national provider of used car Vehicle History Reports, and built a roadmap to upgrade it for the customer-to-customer market -Followed the end-to-end branding process from brand brief to applications and user experience to reposition TouchPoint for Business as a premium brand -Created and developed branding for Women in Science at Laurier University that would serve the dual goals of appealing to young women and attracting corporate sponsorship Consultant for Digital Strategy & Experience Group

*Provided consulting expertise in all aspects of the user experience and design in areas of mobile phone banking and online banking such as business, personal and social investing *Created value for RBC's business by advocating interest of the clients during various phases of product lifecycle (conception to delivery) to Business Sponsors, PMs, SMEs, BA, BSA, Developers, QAs etc.

*Headed the design for Canada's first mobile phone banking, which achieved 69% traffic growth in the first 7 seven weeks of its launch *Led design for CIBC's complex problem of allowing customers to open account online. 45% rise in uptake of application as a result *Won quarterly team achiever's award for Q2, 2009 and Q1, 2010 *Presented and published research paper on mobile interaction design at HCII 2009 Conference in San Diego. 1900 participants from 73 countries attended the conference

*Developed the curriculum to provide students with a basic understanding of and experience with the discipline of Human Computer Interaction delivered a series of lectures on the topic to a diverse student body

*Led design for a social networking and eCommerce webspace (owned and operated by the Center for Media Change, Inc Palo Alto, California), that facilitates the creation and distribution of high quality documentaries. Served as project team leader for all design deliverables and tasks: Site maps, wireframes, visual designs, prototyping, user scenarios, user task analysis, user goals, UI specifications, and usability testing *Created complete corporate branding for Texity: logo, visiting card, t-shirts, letterhead, identity card, website, poster and newspaper ads

www.indusorigin.com Responsible for the development and execution of IndusOrigin's complete value chain including sourcing, user experience, package design, SEO etc. The purpose of our social venture is to empower Artisans, keepers of centuries old handicraft traditions, through global eCommerce

Pune