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Experienced Multimedia Director & Creative Manager

Matt Bruns

Naperville, IL
mattbruns.com
Available Now
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  • About
  • About

    I am a Multimedia Director and Senior Creative Brand Manager with over 20 years of experience in producing engaging and impactful visual content for diverse marketing channels and audiences.

    My mission is to drive substantial growth and brand recognition for HGS, a global leader in business process management and customer experience solutions, by leveraging my expertise in marketing, graphic design, and project management.

    I have successfully produced over 150 marketing videos with a 25% boost in customer engagement and achieved a remarkable 20% year-over-year increase in LinkedIn impressions and engagement. I have also led the development of Virtual Site Visit content, generating $10M+ in sales revenue within six months.

    Additionally, I have delivered high-impact graphics, websites, catalogs, manuals, and photography for an extensive outdoor sports product portfolio, resulting in a 20% increase in sales and a 15% increase in contract value.

    I am adept at optimizing CPC advertising campaigns, resulting in a 15% reduction in cost-per-click while maintaining or increasing click-through rates. I am also skilled at strategic graphic design, yielding a 30% increase in website traffic and a 25% rise in lead generation.

    I have strong project management skills, managing senior designers, agencies, and contractors, achieving a 15% reduction in project turnaround times while ensuring strict adherence to brand standards. I have consistently delivered projects on time and within budget, resulting in a 15% improvement in project efficiency and cost savings.

    I am a collaborative and effective leader, and also a passionate and innovative creative, constantly seeking new ways to improve the quality and impact of my work.

  • Education
    • Bachelor Graphic Design
      Bradley University
      1999 - 2001
  • Experience
    • Multimedia Director
      HGS
      Jan 2011 - Present (15 years 5 months)
      High end creative sales support and localization of messaging to targeted client market. This consists of document brand standards, mockups for automation, website, and IVR demo models, site layout mockup and renderings, virtual site tours, localized selling message via creative animated videos, collaboration with offshore and onshore marketing team members to support compressed timelines.

      Also leading creative development and create motivating stimulus through templates, examples, and training.

      Continuing diverse support of internal client needs through the Marketing, Sales, HR, and Operations departments with client facing and internal facing graphic projects.

      Key accomplishments include the following:
      Creating a customer service "contact us" demo website with multiple storylines, which was presented to a major global fast food company. This demo was then translated into a narrated video with animation. This helped HGS sign an extended contract of new services with the client.

      Designing and producing client facing branded RFP documents, site mockup rendering, site visit signage, and production of a 3 minute video showcasing our El Paso, Texas center to a high tech consumer products company. My efforts helped secure a new contract with this company and HGS is currently helping launch and provide support for their new product in a new category.

      Collaborating and planning with a small team for an internal HGS global business meeting event that consisted of over 100 top executives from HGS global locations. As with many of my projects, I found the highest quality and most cost effective means to produce posters, decorations, and other related materials. I shot video for the 3 day event and assisted with photography.
    • Graphic Design and Publication Manager
      C & S Global Imports
      Jan 2009 - Oct 2010 (1 year 9 months)
      Designed and controlled all visual content consisting of collateral, master catalogs, assembly instructions, product photography, and informative websites for more than 120 items.
    • Template Designer
      MultiAd
      Dec 2007 - Jan 2009 (1 year 1 month)
      Build product advertising templates in various sizes for print or web placement

      Code elements within each template to correlate with the content of the product website

      Clients can then visit the product website and create a custom ad with their logo and contact information
    • Software Tester I
      MultiAd
      Apr 2007 - Dec 2007 (8 months)
      Test MultiAd Creator 8 on an Intel iMac running OSX 10.5 and a PowerPC G4 running OSX 10.4

      Troubleshoot discovered bugs and those reported by clients
    • Layout Artist
      Marquette Group
      Aug 2005 - May 2007 (1 year 9 months)
      Collaborate with Client Service Representatives on data and specifications

      Construct Yellow Page ads for clients using Quark 6.5 and Adobe Illustrator CS

      Modify current designs into multiple sizes and formats

      Transmit finished files to phone book directory publishers for publication
    • Stock Photography Retoucher
      Vote Photography
      Metamora, IL
      Jul 2005 - Mar 2006 (8 months)
      Digitally enhance and color-correct stock photography using Photoshop CS2 and Dreamsuite filters

      Export files for uploading to the online database
    • Pre-Press Operator
      Feldman Printing
      Peoria, IL
      Jun 2005 - Aug 2005 (2 months)
      Printed proofs and prepared electronic files for customer proofing

      Sent files to the print shop in a direct-to-plate workflow, executed by Apogee software
    • Graphic Design Specialist
      Royal Publishing
      Jul 2002 - Dec 2004 (2 years 5 months)
      Designed graphic content and layout for athletic programs

      Applied principles of design, type, use of color, and other graphic design techniques

      Achieved proficiency at multitasking projects in a deadline oriented environment

      Gained expertise in Velocity Oneflow software for direct-to-plate printshop workflows

      Utilized Panther, Quark 6.5, Adobe Indesign 2.0, Adobe Photoshop CS and Adobe Illustrator 10
  • Awards

    Outstanding Performance Award

  • Affiliations

    AIGA

  • Industries
    • Advertising
    • Publishing
    • Services
    • Healthcare
  • Skills
    • Art Direction
    • Design Management
    • Graphic Design
    • Illustration
    • Illustrator
    • InDesign
    • Motion Graphics
    • Print Design
    • Typography
    • User Interface
  • Elsewhere on the Web
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    @sidebruns, member since 2003
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