Saiwa is an Italian brand that produces bisquits, crackers and chips. It was founded in Genova in 1900.
In Italy, this brand is property of Saiwa S.r.l., company controlled by the north
american group Kraft Foods Inc.

The project is the creation of an Ad campaign to promote this brand.

The chosen claim is “Acchiappa il gusto”, that means “catch the taste”.
So I decided to find all the “tools” that are used to “catch” something.
But what will be caught? Some of the most famous Saiwa products: bisquits.
All these “tools” to catch these bisquits are made of milk.

Freelance, Full-time
Silvia Cassone
UX / UI designer London, United Kingdom